October 25, 2024
Guitarist Bill Walker demonstrates an elaborately appointed custom 12-string.
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October 25, 2024
Guitarist Bill Walker demonstrates an elaborately appointed custom 12-string.
August 16, 2024
Santa Cruz Guitars founder Richard Hoover talks about the qualities and use of redwood in guitar building.
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August 16, 2024
Santa Cruz Guitars founder Richard Hoover talks about the qualities and use of redwood in guitar building.
July 24, 2024
A mahogany and Adirondack spruce version of the Santa Cruz classic.
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July 24, 2024
A mahogany and Adirondack spruce version of the Santa Cruz classic.
June 26, 2024
This deep-body 13-fret small-body has become a Santa Cruz classic.
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June 26, 2024
This deep-body 13-fret small-body has become a Santa Cruz classic.
June 4, 2024
Santa Cruz is offering three sets of its strings for the price of two until the end of June.
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June 4, 2024
Santa Cruz is offering three sets of its strings for the price of two until the end of June.
May 29, 2024
A fabulous 12-fret cutaway built with koa and Adirondack spruce.
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May 29, 2024
A fabulous 12-fret cutaway built with koa and Adirondack spruce.
April 3, 2024
Eric Skye performs a fingerstyle arrangement of the Thelonious Monk standard.
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April 3, 2024
Eric Skye performs a fingerstyle arrangement of the Thelonious Monk standard.
December 20, 2023
A great baritone with a 12-fret dreadnought body.
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December 20, 2023
A great baritone with a 12-fret dreadnought body.
December 1, 2023
A limited edition line of custom guitars made from extra-special woods.
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December 1, 2023
A limited edition line of custom guitars made from extra-special woods.
November 9, 2023
A Santa Cruz OM-PW was the grand prize at this year's fundraiser.
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November 9, 2023
A Santa Cruz OM-PW was the grand prize at this year's fundraiser.
October 10, 2023
Pacific Northwest guitarists perform the flatpicking standard on a pair of Santa Cruz flattops.
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October 10, 2023
Pacific Northwest guitarists perform the flatpicking standard on a pair of Santa Cruz flattops.
July 26, 2023
String Cheese Incident guitarist and his vocalist wife perform a duet in the Santa Cruz shop.
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July 26, 2023
String Cheese Incident guitarist and his vocalist wife perform a duet in the Santa Cruz shop.
June 8, 2023
Organic Sounds' Larry Sogolow demonstrates a selection of five new Santa Cruz guitars.
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June 8, 2023
Organic Sounds' Larry Sogolow demonstrates a selection of five new Santa Cruz guitars.
April 20, 2023
Roots-reggae artist performs his latest single on a Santa Cruz Custom D.
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April 20, 2023
Roots-reggae artist performs his latest single on a Santa Cruz Custom D.
January 28, 2023
Santa Cruz now offers Plek setup services for guitars of any brand.
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January 28, 2023
Santa Cruz now offers Plek setup services for guitars of any brand.
January 11, 2023
A dream guitar built with stunningly beautiful Brazilian rosewood.
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January 11, 2023
A dream guitar built with stunningly beautiful Brazilian rosewood.
December 24, 2022
Bill Cooley plays a great custom Santa Cruz at The North American Guitar.
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December 24, 2022
Bill Cooley plays a great custom Santa Cruz at The North American Guitar.
December 2, 2022
The Santa Cruz founder and flatpicking virtuoso team up for a presentation about the company at Organic Sounds Guitars.
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December 2, 2022
The Santa Cruz founder and flatpicking virtuoso team up for a presentation about the company at Organic Sounds Guitars.
October 22, 2022
A look at Santa Cruz' strings prior to installation.
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October 22, 2022
A look at Santa Cruz' strings prior to installation.
September 15, 2022
Acoustic jazz guitar aces perform a spontaneous duet of the Milt Jackson standard.
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September 15, 2022
Acoustic jazz guitar aces perform a spontaneous duet of the Milt Jackson standard.
August 10, 2022
The latest addition to Santa Cruz’s line of strings is a set for 12-string guitar.
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August 10, 2022
The latest addition to Santa Cruz’s line of strings is a set for 12-string guitar.
July 8, 2022
A modern classic optimized for fingerstyle playing.
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July 8, 2022
A modern classic optimized for fingerstyle playing.
May 4, 2022
Andy Cambria demonstrates one of Tony Rice's personal signature model guitars at the Music Emporium.
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May 4, 2022
Andy Cambria demonstrates one of Tony Rice's personal signature model guitars at the Music Emporium.
March 17, 2022
A spontaneous duo version of the jazz standard played on a pair of Santa Cruz OMs.
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March 17, 2022
A spontaneous duo version of the jazz standard played on a pair of Santa Cruz OMs.
February 23, 2022
The latest set of Santa Cruz Parabolic Tension strings is optimized for DADGAD tuning.
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February 23, 2022
The latest set of Santa Cruz Parabolic Tension strings is optimized for DADGAD tuning.
January 26, 2022
A great duo version of the Thelonious Monk standard played on a pair of Santa Cruz OMs.
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January 26, 2022
A great duo version of the Thelonious Monk standard played on a pair of Santa Cruz OMs.
January 19, 2022
Santa Cruz founder Richard Hoover discusses "moon" spruce, choosing a top, and more on the Santa Cruz Coffee Break podcast.
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January 19, 2022
Santa Cruz founder Richard Hoover discusses "moon" spruce, choosing a top, and more on the Santa Cruz Coffee Break podcast.
December 3, 2021
Fingerstyle virtuoso Richard Smith plays "Danza Paraguaya" on a small-body Santa Cruz.
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December 3, 2021
Fingerstyle virtuoso Richard Smith plays "Danza Paraguaya" on a small-body Santa Cruz.
November 22, 2021
We check out the latest addition to Santa Cruz Parabolic Tension strings using a pair of Santa Cruz baritone guitars.
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November 22, 2021
We check out the latest addition to Santa Cruz Parabolic Tension strings using a pair of Santa Cruz baritone guitars.
September 22, 2021
A 45th anniversary message from Richard Hoover and his team at Santa Cruz Guitars.
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September 22, 2021
A 45th anniversary message from Richard Hoover and his team at Santa Cruz Guitars.
September 13, 2021
Buy two sets of Santa Cruz Parabolic Tension Strings and get a third set free.
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September 13, 2021
Buy two sets of Santa Cruz Parabolic Tension Strings and get a third set free.
September 6, 2021
A great all-mahogany 12-fret with custom upgrades.
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September 6, 2021
A great all-mahogany 12-fret with custom upgrades.
August 19, 2021
Eric Skye performs a fingerstyle arrangement of the jazz standard.
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August 19, 2021
Eric Skye performs a fingerstyle arrangement of the jazz standard.
June 11, 2021
Happy Traum plays and discusses his new signature model guitar.
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June 11, 2021
Happy Traum plays and discusses his new signature model guitar.
May 20, 2021
A beautiful signature model for folk legend Happy Traum.
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May 20, 2021
A beautiful signature model for folk legend Happy Traum.
March 4, 2021
The blues guitarist discusses his signature model with Santa Cruz founder Richard Hoover and Peghead Nation's Teja Gerken during a Facebook Live session.
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March 4, 2021
The blues guitarist discusses his signature model with Santa Cruz founder Richard Hoover and Peghead Nation's Teja Gerken during a Facebook Live session.
By: Dan Gabel
February 1, 2021
The blues master and Santa Cruz Guitars founder talk about the Catfish Special guitar and much more!
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By: Dan Gabel
February 1, 2021
The blues master and Santa Cruz Guitars founder talk about the Catfish Special guitar and much more!
January 29, 2021
Eight Santa Cruz dealers discuss how they help their customers order their dream guitars.
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January 29, 2021
Eight Santa Cruz dealers discuss how they help their customers order their dream guitars.
December 17, 2020
A conversation between the Santa Cruz founder and signature artist from a recent Peghead Nation Facebook Live event.
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December 17, 2020
A conversation between the Santa Cruz founder and signature artist from a recent Peghead Nation Facebook Live event.
November 30, 2020
Peghead Nation hosts the Santa Cruz Guitars founder and one of their signature artists live on Facebook, Friday, December 11 at 3 PM Pacific Time, for a special conversation.
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November 30, 2020
Peghead Nation hosts the Santa Cruz Guitars founder and one of their signature artists live on Facebook, Friday, December 11 at 3 PM Pacific Time, for a special conversation.
October 19, 2020
Bruce Molsky demonstrates his touring guitar.
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October 19, 2020
Bruce Molsky demonstrates his touring guitar.
October 7, 2020
Eric Skye flatpicks the well-known fiddle tune on his Santa Cruz signature model.
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October 7, 2020
Eric Skye flatpicks the well-known fiddle tune on his Santa Cruz signature model.
September 17, 2020
The guitarist, singer, songwriter, and member of the Waybacks pays homage to Doc Watson with a medley of "Bright Sunny South" and “Jack-A-Roe,” a traditional song that became a mainstay of the Greatful Dead.
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September 17, 2020
The guitarist, singer, songwriter, and member of the Waybacks pays homage to Doc Watson with a medley of "Bright Sunny South" and “Jack-A-Roe,” a traditional song that became a mainstay of the Greatful Dead.
August 10, 2020
Eric Skye and Jamie Stillway play Skye's original "Kathryn By the Delaware"
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August 10, 2020
Eric Skye and Jamie Stillway play Skye's original "Kathryn By the Delaware"
July 20, 2020
A stunning redwood and mahogany guitar, built in collaboration with Heartbreaker Guitars.
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July 20, 2020
A stunning redwood and mahogany guitar, built in collaboration with Heartbreaker Guitars.
April 14, 2020
Santa Cruz’s Richard Hoover and Carolyn Sills discuss the process of ordering a custom guitar.
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April 14, 2020
Santa Cruz’s Richard Hoover and Carolyn Sills discuss the process of ordering a custom guitar.
January 9, 2020
Santa Cruz co-founder Richard Hoover discusses the company’s approach to building a custom instrument.
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January 9, 2020
Santa Cruz co-founder Richard Hoover discusses the company’s approach to building a custom instrument.
December 9, 2019
A powerful 12-String from California’s custom guitar specialists.
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December 9, 2019
A powerful 12-String from California’s custom guitar specialists.
October 11, 2019
The Western Swing group plays a song from their forthcoming album “Return to El Paso,” a celebration of the Marty Robbins hit song from 1959.
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October 11, 2019
The Western Swing group plays a song from their forthcoming album “Return to El Paso,” a celebration of the Marty Robbins hit song from 1959.
April 22, 2019
A contemporary OM with a cedar top and walnut back and sides.
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April 22, 2019
A contemporary OM with a cedar top and walnut back and sides.
February 4, 2019
An Orchestra Model built with spectacular Brazilian rosewood.
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February 4, 2019
An Orchestra Model built with spectacular Brazilian rosewood.
August 6, 2018
An all-mahogany 0-size 12-fret made for blues guitarist Catfish Keith
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August 6, 2018
An all-mahogany 0-size 12-fret made for blues guitarist Catfish Keith
February 26, 2018
A signature model dreadnought for country star Brad Paisley.
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February 26, 2018
A signature model dreadnought for country star Brad Paisley.
February 1, 2018
Eric Skye demonstrates his 00-size Santa Cruz signature model.
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February 1, 2018
Eric Skye demonstrates his 00-size Santa Cruz signature model.
February 9, 2017
The Santa Cruz signature model for bluesman Otis Taylor is all about mahogany.
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February 9, 2017
The Santa Cruz signature model for bluesman Otis Taylor is all about mahogany.
November 6, 2014
A short film about the history of Santa Cruz Guitars, with the founder of the company, Richard Hoover.
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November 6, 2014
A short film about the history of Santa Cruz Guitars, with the founder of the company, Richard Hoover.